“Try before you buy” — how to do that if you buy creative services?

We’ve all been in that supermarket where at the turn of every aisle they give you a small tidbit of whatever they’ve been hired to give. Try before you buy.

That’s for a reason. How many times have you grabbed a pack or a bottle of what you just tasted?

Exactly. If you try, you’ll probably buy. If the stuff is anywhere near acceptable, of course.

And that’s the whole point of the exercise. When you’ve sampled the goods, you know what you’ll get for your money. That is just fair.

Where it gets tougher is when you’re buying creative services. I suspect the difficulty of “try before you buy” is the main reason why the bigger the client company, the more convoluted the agreements their legal departments expect their service providers to sign.

There’s a way to make the whole process a lot simpler, though.

Find a creative who will do a small trial job at no charge. That’s how you can taste what the product (service) is like and what it will be like to work with your provider.

Can’t find anyone? In that case, shoot me a message.

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