The result of automation: The Useless Tweep

Twitter allows many automated functions so you can build your community, or “tribe”, with less effort and with a wider reach.
Uselesstweep
When used correctly, these tools indeed grow your follower count. (How much you want to focus on quantity alone is a different matter.) On the other hand, blindly following and following back may result in a situation like the one in the image. Following two thousand people and being followed by more than 400. The guy has even managed to get listed twice. Without one single tweet.

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The elusive concept of social media ROI

I’m not 100% sure about this, but couldn’t social media ROI be
measured in much the same way PR ROI has been measured for ages? It
won’t be possible to attribute certain new customers or certain sales
made to certain clearly-defined activities, but surely it will be
possible to calculate the input in social media activities vs. brand
awareness, loyalty, customer inquiries, changes in ad campaign pull
percentages or other “soft” parameters over a period of time?

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