The result of automation: The Useless Tweep

Twitter allows many automated functions so you can build your community, or “tribe”, with less effort and with a wider reach.
Uselesstweep
When used correctly, these tools indeed grow your follower count. (How much you want to focus on quantity alone is a different matter.) On the other hand, blindly following and following back may result in a situation like the one in the image. Following two thousand people and being followed by more than 400. The guy has even managed to get listed twice. Without one single tweet.

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Are we looking at the death of social media?

Social media and the technologies that today enable virtually anyone who can use a computer to become a publisher have exponentially increased the volume of information in the world-wide web. I read an estimate somewhere that in terms of volume, humankind produced more information in the year 2009 alone than in all its previous history.

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Spammers, get out of my Twitter property!

In recent times, I’ve noticed that my Twitter feed gets mysterious @ mentions. They come from people with whom I’ve never had anything to do, and don’t want to, either. The content of those tweets is usually either gibberish or pushing some follower scheme or other obscure software.

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The elusive concept of social media ROI

I’m not 100% sure about this, but couldn’t social media ROI be
measured in much the same way PR ROI has been measured for ages? It
won’t be possible to attribute certain new customers or certain sales
made to certain clearly-defined activities, but surely it will be
possible to calculate the input in social media activities vs. brand
awareness, loyalty, customer inquiries, changes in ad campaign pull
percentages or other “soft” parameters over a period of time?

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