Industrial advertising in 1986

In 1986, one year into my career as a B2B copywriter, I worked for Anderson & Lembke in Helsinki, Finland. A&L was in those days one of the foremost, if not the foremost, industrial advertising agencies in Finland, an offshoot of the original Stockholm, Sweden, based agency.

• • •

Language barrier or cultural barrier?

So you’re thinking about taking your business beyond your home market? Obviously, you will need marketing materials for your new prospective customers. You know that your existing literature, including anything you have online, is focused on your home market, so you will at least get the stuff translated.

• • •