April 23, 2012
Maybe you’ve subscribed to newsletters you have deemed valuable to your business or self-improvement. How many of those newsletters actually provide the value you expect?
January 10, 2012
The marketing piece you put online or printed with lots of hassle and a hefty price tag a couple of years ago is so obsolete today you’re almost ashamed of yourself. Let’s hope you’re not having many hundreds of those brochures gathering dust in the archives.
November 17, 2011
B2B companies are often criticised for their low social media adoption rate. A case in point is a blog post entitled B2B Marketers Need To Wake Up and Get Social. It points to an Accenture report and tells us, for example, that
November 14, 2011
As a small business owner or independent professional, are you spreading yourself too thin? With the proliferation of social networks these days, there’s a real danger that you are.
October 17, 2011
If you’ve been active in social media at all, you can’t have missed the debate on social media ROI.
July 6, 2011
“Find a topic you’re passionate about” to create memorable blog posts is advice we’ve all seen innumerable times.
May 6, 2011
After a couple of years of rather dismal news about the economy, there seems to be some hope in the horizon. B2B companies are increasing their marketing spending in 2011 according to a recent Forrester study, relayed by MarketingProfs.
April 30, 2011
In 1986, one year into my career as a B2B copywriter, I worked for Anderson & Lembke in Helsinki, Finland. A&L was in those days one of the foremost, if not the foremost, industrial advertising agencies in Finland, an offshoot of the original Stockholm, Sweden, based agency.
April 23, 2011
Ever since I read Dale Underwood‘s article Price Papers vs. White Papers for B2B Lead Conversion more than a year ago, his message has been nagging me.