Maybe you’ve subscribed to newsletters you have deemed valuable to your business or self-improvement. How many of those newsletters actually provide the value you expect?
The marketing piece you put online or printed with lots of hassle and a hefty price tag a couple of years ago is so obsolete today you’re almost ashamed of yourself. Let’s hope you’re not having many hundreds of those brochures gathering dust in the archives.
B2B companies are often criticised for their low social media adoption rate. A case in point is a blog post entitled B2B Marketers Need To Wake Up and Get Social. It points to an Accenture report and tells us, for example, that
As a small business owner or independent professional, are you spreading yourself too thin? With the proliferation of social networks these days, there’s a real danger that you are.
If you’ve been active in social media at all, you can’t have missed the debate on social media ROI.
“Find a topic you’re passionate about” to create memorable blog posts is advice we’ve all seen innumerable times.
After a couple of years of rather dismal news about the economy, there seems to be some hope in the horizon. B2B companies are increasing their marketing spending in 2011 according to a recent Forrester study, relayed by MarketingProfs.
In 1986, one year into my career as a B2B copywriter, I worked for Anderson & Lembke in Helsinki, Finland. A&L was in those days one of the foremost, if not the foremost, industrial advertising agencies in Finland, an offshoot of the original Stockholm, Sweden, based agency.
Ever since I read Dale Underwood‘s article Price Papers vs. White Papers for B2B Lead Conversion more than a year ago, his message has been nagging me.