Passion vs. business
“Find a topic you’re passionate about” to create memorable blog posts is advice we’ve all seen innumerable times.
But what if your livelihood depends on something else than your passion?
Say I’m a B2B copywriter (which I am) but am passionate about offroading or homeless dogs? I can’t very well switch to blogging about dogs if I’m trying to get the attention of people who could benefit from knowing more about B2B copywriting.
If the point of your blogging is to make a name for yourself as a private person, then by all means choose your subject based on whatever you find yourself fervently supporting or opposing. But if you’re in business, that advice is worthless.
I don’t know. Maybe there really are many people out there who do have such a passion for their jobs or their businesses. I have a suspicion, though, that many of them are those you will eventually find yourself blocking from your Twitter stream or unsubscribing from their mailing lists. Those who are so passionate about their marvellous services or products that they will end up nauseating you.
There’s another way of being memorable. Knowledge.
You don’t need to be a fiery-eyed preacher to get people to follow you and trust your words. You just have to show that you’re knowledgeable in what you’re writing about. Know your audience, their pains and problems and how to alleviate them.
If you look at blogs you follow, do you follow them because of their passion or depth of content? Please share.