Twitter is slowly turning us all into broadcasters.
That seems to be the case among the people I am following. Even among my close contacts, I’m noticing that there are few actual conversations happening, it’s mostly a stream of personal updates, with the occasional link thrown in.
Well, this is exactly what happens to any online service that becomes popular. Popular meaning adoption by “the masses”.
Newspapers allowed commenting on their online news items. Over time, the comment streams were overtaken by people forcing their personal views down your throat.
E-mail used to be a great conversation tool. Then spammers found its possibilities, with the result that some 80% of all e-mail whizzing around in cyberspace today is spam.
Twitter, too, used to be a great conversation tool. Broadcasters have now found its possibilities.
All of these phenomena are based on the fact that flooding your potential with your own agenda works. Why would it be done if it didn’t?
The big revelation is that you can’t have meaningful interaction with the entire world. You need filters. Scale down your follower count, be more choosy. Find the people you really want to interact with. It’s your responsibility to determine the proportions of how much
- other people’s experiences/wisdom
you’re willing to receive. Nobody else will do it for you.
Yes, it will be painful to find that some of your friends may not be friends at all. Why would it be any different from the real world?
And yes, it will take time and effort. Then again, when did shortcuts ever work?
(By the way, if you’re a non-native/non-US English speaker, Wikipedia will tell you what “jumping the shark” means. I had to look it up myself )
Posted via web from Unorganized thoughts around marketing