Successful B2B marketing begins with three simple questions

Marketing, in particular B2B marketing, is often paralysed because the questions asked are too complicated. A huge number of parameters must be fulfilled before you can start being successful.

Why make life more complicated than it needs to be?

Successful B2B marketing begins by asking yourself three questions:

  1. Whom do I want to do what when they’ve seen my message?
  2. Why would they change their status quo?
  3. How can I prove the change is worth their while?

Unraveling the answers to these questions gets you far quickly.

If you need help to make it work, I’m waiting to hear from you.

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