Good enough is enough
The so-called thought leaders often emphasise that you have to be "great" to achieve success.I disagree. Most of the world is quite happy with "good". Obviously, this doesn't mean you should be satisfied with sloppy work. What I mean is:
- Your cooking makes everyone in the family purr with satisfaction. You don't need Michelin stars.
- Your Toyota or Volkswagen takes you safely and comfortably from point A to point B. You don't need a Ferrari or Rolls-Royce.
- Your marketing literature needs to bring in sales or leads. You don't need to win the Nobel prize for its prose.
The quote The perfect is the enemy of the good (thanks, Voltaire) is very much to the point. It is a statistical impossibility that we could all be the best, or even above average. When you put your heart into what you're doing and satisfy the needs of those for whom you are doing, you're OK. It's just a question of matching your input with the expectations of your audience.Anyone want to argue for "greatness"?