July 30, 2012 by Kimmo Linkama
DIY marketing — can you afford it?
On the surface, it would seem that DIY marketing, doing your marketing yourself, will save you a lot of trouble, and what’s more important, money. At least that’s why this blog post maintains.
I’m not quite sure if the post is a troll or not. Anyway, here are my two cents:
The people who might want to go it alone will be those who run a small business. Small business owners usually have a thousand things on their mind, from raw material supplies to machinery maintenance to accounting. There are only 24 hours in a day, however efficient you try to be. So, as a small business owner, you probably can use your time more productively than adding your burden with learning and implementing marketing by yourself.
Yes, there are many nifty tools these days that in principle allow you to do everything yourself. But the question is: where should you direct your energy to get the greatest benefit? Working on increasing the performance of your production or learning a new skill and experiencing the inevitable failures? Think about that.
After a moment of calculation, you might well find that the cost of hiring an outsider with years of experience will be minuscule in comparison with the cost of DIY marketing. To get an idea of the costs involved, you might want to look at some price examples.
If you want to discuss this further, just get in touch!