A simple way to ensure your blog stays on target

If you’re blogging for business, you should check from time to time that your blog stays relevant.

A quick-and-dirty way to keep tabs on the relevance of your blog is to submit it to a word cloud tool like Wordle (disclosure: no affiliation), which builds a snapshot of your content in only a few seconds.

(Click to enlarge)

Looking at the cloud, you can immediately see what the dominant words are. If the words appearing in big font are those you would like to characterise your blog, you’re all set.

If you’re seeing “wrong” words emphasised, you might want to take a look at your editorial policy. If you’re a one-person operation like me, this translates to getting your content back on track. Maybe you just strayed too far from your original idea by directing your enthusiasm toward a side issue for a tad too long. Looking at the picture, I’m pretty satisfied, but I can immediately spot some room for improvement.

Similarly, a word cloud is a brilliant way to get an idea of the relevance of your website. Did you really want to draw your audience to the concepts that are most heavily highlighted? If not, take corrective action. Shift your emphasis.

I’ve found it a good idea to perform this quick check at regular intervals and to save the word clouds for later.

If we’re talking about a blog, your checking interval depends on your publishing frequency — the more often you post, the more often you might want to check.

You can check your static website less often, but in any case do it at least a couple of times a year.

In both cases, you can benefit most if you’ve stored the old word clouds. Comparing the results will show you at a glance whether you’re moving in the direction you wanted.

How are you making sure you’re staying true to your blogging objectives?

#blogging#marketing message#relevance

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