By now, we all are probably aware of search engines such as Google emphasising "clout" in determining how high a search result is placed. In essence, this means the more external sites link to your content, the higher your score and placement in search results.
Social media and the technologies that today enable virtually anyone who can use a computer to become a publisher have exponentially increased the volume of information in the world-wide web. I read an estimate somewhere that in terms of volume, humankind produced more information in the year 2009 alone than in all its previous history.
Having read Jeff Ogden’s blog post Inside the Mind of the B2B Buyer—New Paths to Purchase I first wanted to just leave a comment but then decided the issue merits a post of its own.
To make a long story short, this is what happened.
Reading the New York Times article Are Metrics Blinding Our Perception started me thinking about the enthusiastic attempts to measure everything that permeates the social media world in particular. From there, it was only a short jump to wondering whether and to what extent is it necessary to optimize everything, from website content to how much and what you eat. Read the NYT article for more shining examples.
In the context of social media, I’m seeing a lot of talk about how this or that is now catching on like nothing before.
It seems that among us marketers, a shift from enthusing about social media to taking a more sober look at it is taking place.
Hill & Knowlton Finland and the research company MPS today published the results of their survey How employers and employees meet on social media, conducted in October-November this year.
With the abundance of existing social media platforms – and new ones appearing almost every week – it is difficult to put together a mix of them that works best for you.