April 1, 2010
March 30, 2010
By now, we all are probably aware of search engines such as Google emphasising "clout" in determining how high a search result is placed. In essence, this means the more external sites link to your content, the higher your score and placement in search results.
March 20, 2010
Social media and the technologies that today enable virtually anyone who can use a computer to become a publisher have exponentially increased the volume of information in the world-wide web. I read an estimate somewhere that in terms of volume, humankind produced more information in the year 2009 alone than in all its previous history.
March 3, 2010
Having read Jeff Ogden’s blog post Inside the Mind of the B2B Buyer—New Paths to Purchase I first wanted to just leave a comment but then decided the issue merits a post of its own.
December 5, 2009
To make a long story short, this is what happened.
November 22, 2009
Reading the New York Times article Are Metrics Blinding Our Perception started me thinking about the enthusiastic attempts to measure everything that permeates the social media world in particular. From there, it was only a short jump to wondering whether and to what extent is it necessary to optimize everything, from website content to how much and what you eat. Read the NYT article for more shining examples.
November 19, 2009
In the context of social media, I’m seeing a lot of talk about how this or that is now catching on like nothing before.
November 16, 2009
It seems that among us marketers, a shift from enthusing about social media to taking a more sober look at it is taking place.
November 12, 2009
Hill & Knowlton Finland and the research company MPS today published the results of their survey How employers and employees meet on social media, conducted in October-November this year.
November 7, 2009
With the abundance of existing social media platforms – and new ones appearing almost every week – it is difficult to put together a mix of them that works best for you.