I was astounded when I found a tweet in my timeline today announcing I had been nominated for the B2BTOTY (B2B Twitterer Of The Year) Awards in the B2B “Boss Tweet” Personality category.
I must confess that although I knew of the existence of the B2BTOTY Awards, I hadn’t paid much attention to them. I’ve long held the view that most advertising contests, for example, are little more than mutual backslapping events marinated in booze (although some say that awarded advertising tends to work better than non-awarded). If, on the other hand, a contest is about quality, relevance and results, not just about a pretty exterior or inflated numbers, I’m all for it.
The B2BTOTY Awards fall solidly in the latter category. Point 10 of the Guidelines clearly states “The B2BTOTY Award is not a popularity contest. The number of votes you receive will only be one piece of the criteria used by the judging panel, it will not be the sole reason for the winning selection.”
This is excellent.
Manipulating the results won’t work as there’s a limit to how many votes you can cast, and the final decision is made by a panel of judges comprising eight acknowledged B2B experts. In other words, there’s a clear preference for quality over quantity: “It’s not about how many followers you have, or how many tweets you tweet. It’s about creating a community, the value a B2B entity brings to it, and the integration of Twitter into the operation of your business and becoming a more social enterprise.”
I’m honored and humbled to be nominated. It encourages me to try to provide even more relevant content in even larger amounts for my audiences. Improving its quality while increasing its volume.
Of course, I wouldn’t be writing this if I didn’t want to toot my own horn a little. If you have read me online and found my content useful, please head over to the B2BTOTY site and cast your vote for me
If you haven’t yet met me on the web, you can, in addition to this blog, do it here:
* The Marketing Communicator
(my “official” blog)
* My company website
Even if you don’t feel I’m worthy of your vote, I still urge you to visit the B2BTOTY site. Take a look at the nominees in all the different categories and pick your favorite. Should you not want to vote at all, you will still find an extraordinary collection of the B2B social scene’s finest to follow and to learn from.
I think I’ll now go visit the site myself. Maybe I will see the votes accumulating…
PS. I haven’t voted for myself. If I were a politician, then maybe—but let’s keep it straight.