How to stay fresh on the web

You may already have come to the conclusion that your website needs constant updating to constantly attract visitors. Because you have good news for them. You can now serve new industries. You have reorganised your production for increased efficiency. Or cut the costs in your supply chain and can now pass the savings on to your customers. But the marketing department has its hands full putting your strategy into practice, and the sales department is too busy closing deals to tell the world about these achievements. The small improvements happen piecemeal—invisibly, you might say—and are not communicated to your prospective customers efficiently.

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