B2Bs need an attitude shift: become a B4B

At times, I can’t but feel a bit of desperation when I see B2B companies still stubbornly marketing themselves from their own standpoint. Go to almost any B2B website or read almost any B2B company brochure and you’ll see it inundated with phrases like “we provide our customers with…” or, worse still: “XYZ is a company that provides its customers with…”.

• • •

Why the small b-to-b company needs online presence

The owner of a business-to-business enterprise, especially if your company is in the small-to-medium-size category, you may have your doubts about creating a website for your company. Direct mail, catalogues, telephone calls to customers and one-to-one sales meetings are traditionally your bread and butter, why bother with the internet? Isn’t that for today’s young computer nerds only?

• • •