Are you a client your supplier can trust?

You’ve probably most often thought about trust in business in the opposite way: is my supplier someone I can trust? But have you ever come to think about how important it is for you as a buyer to be trustworthy in the eyes of your supplier?

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What to do when you get bad copywriting?

You assigned a copywriter to craft your marketing content. Maybe it was an ad agency, maybe it was a freelancer you had come to know, like and trust. A week, two weeks go by. Close to the agreed deadline, just when you’re beginning to wonder whether the writer will deliver, the first draft lands into your inbox. You quickly scan through the text. “WTF!?” you exclaim. “This isn’t what I had in mind at all! This is just bad copywriting!”

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