I just read a guest post on Creative Freelancing touting the benefits of becoming a freelancer. Although much of what is said in the post is true, there’s a flip side to most of those things. To save aspiring new freelancers from disappointment, I thought a reality check might be in order.
My wife read my post about the communication levels of interruption and asked me whether I really thought I was such a guru that I can afford to be that cocky.
Chris Brogan talks about communication tools and levels of interruption in his blog. He gives the following list:
The owner of a business-to-business enterprise, especially if your company is in the small-to-medium-size category, you may have your doubts about creating a website for your company. Direct mail, catalogues, telephone calls to customers and one-to-one sales meetings are traditionally your bread and butter, why bother with the internet? Isn’t that for today’s young computer nerds only?
I just recently encountered what must be one of the strangest, most unethical ways of doing business.
A May 18, 2009 article in Advertising Age discussed the pros and cons of bringing your advertising account in-house. The article was sparked by CareerBuilder, the largest US job site, pulling its account from Wieden & Kennedy to start an in-house advertising department.
If you do a web search on how to find a good freelance b-to-b copywriter, you will get dozens of results purporting to give you good advice. Many of them, however, seem to just list some boilerplate answers without really going deeper into the issue. This story may give you a slightly different angle.
Many experts offer online learning programmes, either free or for a charge. A large percentage of these programmes comes in audio or video format. Let’s break the myth about audio and video being the ideal learning media.