Why the small b-to-b company needs online presence

The owner of a business-to-business enterprise, especially if your company is in the small-to-medium-size category, you may have your doubts about creating a website for your company. Direct mail, catalogues, telephone calls to customers and one-to-one sales meetings are traditionally your bread and butter, why bother with the internet? Isn’t that for today’s young computer nerds only?

• • •

How to find the ideal freelance business-to-business copywriter

If you do a web search on how to find a good freelance b-to-b copywriter, you will get dozens of results purporting to give you good advice. Many of them, however, seem to just list some boilerplate answers without really going deeper into the issue. This story may give you a slightly different angle.

• • •