Now that you’re preparing your annual report, pay attention to its language

It’s that time of the year again—looking in the rearview mirror and accounting for what happened in your business last year.

In line with my mission of turning more and more business-to-business companies into B4B, or Business-FOR-Business companies (read more at ), let me point you to the SEC’s guidelines on how to present your financial and corporate information in language that people can actually read.

(Not a bad idea for your marketing materials, press releases and announcements, either.)

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