Amex’s Open Forum recently posted this tweet about entering new markets: The shortened link points to their article Language Lessons: Tips for Accessing Emerging Markets. In the article, the writers point out that approximately half the world’s population communicates using just 10 languages—but what do you do if you need to reach a market that […]
It’s that time of the year again—looking in the rearview mirror and accounting for what happened in your business last year. In line with my mission of turning more and more business-to-business companies into B4B, or Business-FOR-Business companies (read more at http://linkama.wordpress.com/2010/03/10/b2bs-need-an-attitude-shift-become-a-b4b/ ), let me point you to the SEC’s guidelines on how to present […]
There was a hilarious story by Kirsten Grieshaber on Associated Press the other day, Heil Hound: Nazis dogged by Hitler-mocking mutt. The story about a Finnish businessman’s dog trained to lift its paw in a mock Nazi salute is in itself both amazing and hilarious. There’s some sloppiness, however. Although the people’s names are spelled […]
Years ago, when print advertising was still going strong in the B2B arena, there was an advertising agency working with a client, a paper machine felt manufacturer, who wanted to run a Christmas campaign in the US. The agency was in Finland, the home country of Santa Claus (although I’ve also read a claim that […]
I just recently encountered what must be one of the strangest, most unethical ways of doing business. A client’s ad agency asked me to translate the client’s website, 7 letter-size pages of text in all, into another language by tomorrow. Tomorrow?