Don’t let language be a barrier to entering new markets — or should you?

Amex’s Open Forum recently posted this tweet about entering new markets: The shortened link points to their article Language Lessons: Tips for Accessing Emerging Markets. In the article, the writers point out that approximately half the world’s population communicates using just 10 languages—but what do you do if you need to reach a market that […]

Now that you’re preparing your annual report, pay attention to its language

It’s that time of the year again—looking in the rearview mirror and accounting for what happened in your business last year. In line with my mission of turning more and more business-to-business companies into B4B, or Business-FOR-Business companies (read more at http://linkama.wordpress.com/2010/03/10/b2bs-need-an-attitude-shift-become-a-b4b/ ), let me point you to the SEC’s guidelines on how to present […]