How to find the ideal freelance business-to-business copywriter

If you do a web search on how to find a good freelance b-to-b copywriter, you will get dozens of results purporting to give you good advice. Many of them, however, seem to just list some boilerplate answers without really going deeper into the issue. This story may give you a slightly different angle.

• • •

How to stay fresh on the web

You may already have come to the conclusion that your website needs constant updating to constantly attract visitors. Because you have good news for them. You can now serve new industries. You have reorganised your production for increased efficiency. Or cut the costs in your supply chain and can now pass the savings on to your customers. But the marketing department has its hands full putting your strategy into practice, and the sales department is too busy closing deals to tell the world about these achievements. The small improvements happen piecemeal—invisibly, you might say—and are not communicated to your prospective customers efficiently.

• • •