Ad agencies becoming commoditised—good or bad?

Buying advertising has in recent times become more and more cost-driven. Agency reviews increasingly focus on saving money, and clients are assuming costs can be standardised. While this sounds scary for agencies that are already grappling for revenues—that in some cases plummeted 70% in the second quarter of 2009—perhaps they should just adapt.

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Why the small b-to-b company needs online presence

The owner of a business-to-business enterprise, especially if your company is in the small-to-medium-size category, you may have your doubts about creating a website for your company. Direct mail, catalogues, telephone calls to customers and one-to-one sales meetings are traditionally your bread and butter, why bother with the internet? Isn’t that for today’s young computer nerds only?

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