Pathetic fishing for new Twitter followers

My Twitter following has fluctuated around the 570 mark for some time now. I know, it’s not much, but it looks like 500 followers is something of a critical mass milestone—you suddenly start to attract even those people’s attention who weren’t in the least interested in you before. There’s probably some automation behind this.

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Industrial advertising in 1986

In 1986, one year into my career as a B2B copywriter, I worked for Anderson & Lembke in Helsinki, Finland. A&L was in those days one of the foremost, if not the foremost, industrial advertising agencies in Finland, an offshoot of the original Stockholm, Sweden, based agency.

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Language barrier or cultural barrier?

So you’re thinking about taking your business beyond your home market? Obviously, you will need marketing materials for your new prospective customers. You know that your existing literature, including anything you have online, is focused on your home market, so you will at least get the stuff translated.

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