Maybe you’ve subscribed to newsletters you have deemed valuable to your business or self-improvement. How many of those newsletters actually provide the value you expect?
Reading this article in Computerworld prompted me to chime in.
The marketing piece you put online or printed with lots of hassle and a hefty price tag a couple of years ago is so obsolete today you’re almost ashamed of yourself. Let’s hope you’re not having many hundreds of those brochures gathering dust in the archives.
Let me start the year with an encouraging quote by Robert Middleton, the person whose e-zine and blog I’ve been following for several years now. In fact, you could say Robert is one of my virtual mentors (now you know that, too, Robert…).
In his post What to Look for in Freelance Writers, the “content marketing evangelist” (his words) Joe Pulizzi advises content marketers and digital publishers on finding the right type of content writer for their specific need.
I’m sure we all have our pet peeves as far as other people’s online behaviour is concerned, but listening to other people and adding my own, you might want to reconsider if you’re doing any (or, horrors, all) of these:
Yeah, I’ve come across many Big Names on Twitter. Suggested to me by Twitter itself, or being retweeted or otherwise recommended by someone else.
B2B companies are often criticised for their low social media adoption rate. A case in point is a blog post entitled B2B Marketers Need To Wake Up and Get Social. It points to an Accenture report and tells us, for example, that
As a small business owner or independent professional, are you spreading yourself too thin? With the proliferation of social networks these days, there’s a real danger that you are.
An online marketer sent me this email: