I’ve been subscribing to someone’s email newsletters for a long time, the someone being a person who is widely recognised for his expertise in online marketing. An expert as he is, his newsletters are mostly teasers aimed at motivating the reader to enter deeper into the funnel, and always ending with a call-to-action to purchase a paid training programme, learning materials and what have you. No problem with that (although the constant sizzle without a whiff of the steak might in the end start getting on people’s nerves).
∼ Continue Reading ∼
• • •