So now you have your customer magazine online. Does it work?

When content marketing is gradually getting a foothold also in the B2B world, it always makes one happy to meet a company that cares to communicate with its customers. Like, for example, one that has a customer magazine. A customer magazine is an excellent vehicle for both creating thought leadership and sharing important information.

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Are you a client your supplier can trust?

You’ve probably most often thought about trust in business in the opposite way: is my supplier someone I can trust? But have you ever come to think about how important it is for you as a buyer to be trustworthy in the eyes of your supplier?

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Selling me softly with his song

One of the most enchanting moments in traveling the web is when you find a blog you’ve never seen before. Many times it happens when you’re reading comments on someone else’s blog, find a commenter who says something interesting and head over to her blog to find out what else there might be.

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The solo entrepreneur’s royal problem – how many is one?

How-many-is-one

Trawling the depths of the Twitter ocean (there are whales, aren’t there?) you can’t help noticing that the major part of your catch consists of individual fish. Especially if you’re following marketing people or a creative profession. True, there are companies around, but solo professionals are extremely well represented.

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What to do when you get bad copywriting?

You assigned a copywriter to craft your marketing content. Maybe it was an ad agency, maybe it was a freelancer you had come to know, like and trust. A week, two weeks go by. Close to the agreed deadline, just when you’re beginning to wonder whether the writer will deliver, the first draft lands into your inbox. You quickly scan through the text. “WTF!?” you exclaim. “This isn’t what I had in mind at all! This is just bad copywriting!”

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