The elusive concept of social media ROI

I’m not 100% sure about this, but couldn’t social media ROI be
measured in much the same way PR ROI has been measured for ages? It
won’t be possible to attribute certain new customers or certain sales
made to certain clearly-defined activities, but surely it will be
possible to calculate the input in social media activities vs. brand
awareness, loyalty, customer inquiries, changes in ad campaign pull
percentages or other “soft” parameters over a period of time?

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Ad agencies becoming commoditised—good or bad?

Buying advertising has in recent times become more and more cost-driven. Agency reviews increasingly focus on saving money, and clients are assuming costs can be standardised. While this sounds scary for agencies that are already grappling for revenues—that in some cases plummeted 70% in the second quarter of 2009—perhaps they should just adapt.

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Why the small b-to-b company needs online presence

The owner of a business-to-business enterprise, especially if your company is in the small-to-medium-size category, you may have your doubts about creating a website for your company. Direct mail, catalogues, telephone calls to customers and one-to-one sales meetings are traditionally your bread and butter, why bother with the internet? Isn’t that for today’s young computer nerds only?

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