Are we looking at the death of social media?

Social media and the technologies that today enable virtually anyone who can use a computer to become a publisher have exponentially increased the volume of information in the world-wide web. I read an estimate somewhere that in terms of volume, humankind produced more information in the year 2009 alone than in all its previous history.

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B2Bs need an attitude shift: become a B4B

At times, I can’t but feel a bit of desperation when I see B2B companies still stubbornly marketing themselves from their own standpoint. Go to almost any B2B website or read almost any B2B company brochure and you’ll see it inundated with phrases like “we provide our customers with…” or, worse still: “XYZ is a company that provides its customers with…”.

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