Does social video really fit in your marketing plan?

If you have been following me in this blog or on social platforms, you will have noticed that I’m slightly critical about video as a marketing tool. The future may prove me wrong, but before you jump on the video bandwagon, you might want to read this “second opinion” to Hootsuite’s April 2016 blog post A Guide to Social Video, and Where It Fits in Your Marketing Plan.

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Will mocking your prospects increase your sales?

I’ve been subscribing to someone’s email newsletters for a long time, the someone being a person who is widely recognised for his expertise in online marketing. An expert as he is, his newsletters are mostly teasers aimed at motivating the reader to enter deeper into the funnel, and always ending with a call-to-action to purchase a paid training programme, learning materials and what have you. No problem with that (although the constant sizzle without a whiff of the steak might in the end start getting on people’s nerves).

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