Audio branding—the sequel

You may remember my blog post about audio branding: the creation of a clearly identifiable and unmistakable sound for a product. The post points out the huge predominance of visual brand cues over audio ones even though sound as an identifier is between 75 and 90% more important than pictures or words.

Funny enough, now I suddenly find another article on the same topic on Fast Company’s website.

As my post proved very popular, I thought you might enjoy the sequel as well. In his article, Martin Lindstrom talks about The 10 Most Addictive Sounds in the World, both branded and non-branded. Enjoy!

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