A simple message works best
Simple things just work. Like cars without too much electronics, bare-bones blog templates or pencils in sub-zero temperatures.
The same applies to a marketing message.
Define what you want to achieve. Focus on that key issue. Use simple language, simple terminology and a simple design. Some of the world’s best, most efficient advertising has been created by systematically paring down and condensing.
A sharp message will penetrate your audience’s wall of indifference.