Communication planning & management
I have held several managerial positions being responsible for corporate communications, clients’ communication planning and implementation, and corporate identity programmes. Assignments have involved strategic and tactical planning of Integrated Marketing Communications to maximise the yield of clients’ communication investments. Costing, scheduling and sourcing of projects have also been part of my work.
Copywriting & Editing
I have wide experience in marketing projects for industrial companies, particularly in the engineering, pulp & paper, electronics and information technology industries, as well as all types of export. One special expertise area is corporate identity.
My assignments have included advertisements, ad campaigns, brochures, direct mail pieces, articles for trade and customer magazines, TV commercials, presentation materials, annual reports, graphics manuals, websites. I have also acted as editor for a number of publications, such as brochures, customer magazines, internal marketing and training materials, websites.
I have transcreated thousands of texts: advertising campaigns, manuals, communication strategies, TV, video and multivision scripts, presentation materials, magazine articles, annual reports, share issue materials, web content. I transcreate from Finnish, Swedish and Estonian into English and from English, Swedish and Estonian into Finnish.
I’ve also transcreated fiction: novels by Sidney Sheldon, Ken Follett, Agatha Christie, Andrew Klavan, Alistair McLean, John Grisham and Danielle Steel from English into Finnish for WSOY, Finland’s largest publishing house.