Kimmo Linkama, industrial copywriter. Simple, clear marketing messages for B2Bs.

Hey, glad you clicked your way here! Let me introduce myself: Kimmo Linkama, an industrial copywriter who can help you make your marketing budget achieve more.

I have helped B2B companies increase the impact of their marketing communication through simple, clear marketing messages for more than 20 years. Currently residing in Estonia, I am working for industrial clients everywhere who want to market their products or services in English-speaking markets or in the Nordic countries.

What can you expect? Simple, clear marketing messages. Marketing without marketingese. I’m quick to understand your product or service and I know what and with what kind of tone of voice should be written to help you achieve your marketing and sales goals. What you should not expect is any of the corporate BS many B2B companies’ marketing materials overflow with.

How am I different?

I’m sure you’ve met creatives who think your product or service is not “sexy”. What utter rubbish. I have written about things like cast iron, construction, industrial gears, software development, power supply systems, debarking equipment and wastewater management with equal enthusiasm. You know what happens when someone is enthusiastic about something? They give 110% of themselves to make it work.

You’ll get the most out of me if you want to sell a technical or system solution in human-readable language to professionals. Or something “unsexy” like particleboard or quarry equipment or machine tool maintenance services. What is your product like?

Where do I come from?

After getting my translator’s degree, my first job was with a carpet and rug manufacturer in central Finland who was looking for language talent to help them increase their business to continental Europe. I worked with the company for two years during which time I also educated myself in export marketing & sales at the Finnish Marketing Institute. My input increased the proportion of exports from 15 to 38 per cent of the company’s turnover.

Looking for bigger challenges, I then got a sales position with Finnair, the Finnish national airline, where I worked mainly with travel agencies and large corporate accounts. I participated in several in-company training programmes in sales. On the job I did a fair bit of direct mail and found it efficient.

One day in early 1985, I received a phone call from Anderson & Lembke, the then top business-to-business advertising agency in Finland, sometimes called “the university of copywriters”. (You may know them from the UK or US.) They were looking for fresh talent, preferably people with previous sales experience. Thanks to my background in export sales with large customers—and, of course, my writing talent—, I was chosen. That’s how I got into marketing communication, which I have been busy with ever since.

During the next 10 years, I worked as an industrial copywriter on the agency side and on the client side, in advertising and in PR, until in 1996 I was ready to start my own B2B copywriting business.

What do you want to sell?

Get in touch! The contact form is right there in the sidebar. Let’s talk about how to best start getting you results.

You can also read more about my competencies, language skills and work history. Or jump right to my creative services.

Oops, almost forgot: take a look at my blog, too!