Kimmo Linkama, industrial copywriter. Simple, clear marketing messages for B2B companies.
Hey, glad you clicked your way here! Let me introduce myself: Kimmo Linkama, an industrial copywriter who can help you make your marketing budget achieve more.
I have helped B2B companies increase the impact of their marketing communication through simple, clear marketing messages for 30 years.
Kimmo has worked with me in several projects where he has been in charge of copywriting, transcreation work and concept creation for my agency’s internationally operating industrial clientele.
Kimmo is a cultivated and talented marketing communications professional who provenly possesses the experience, analytical ability and skills to succeed in the demanding area of international industrial branding and marketing.
—Markus Natri, Chairman of the Board at Konsepti Advertising
Why should you choose me?
There’s no such thing as an uninteresting product. I’m sure you’ve instinctively sensed that some of the creatives you’ve met think that your product or service is not “sexy”. This attitude will, believe me, reflect on the outcome you get from them.
I have written about things like cast iron, construction, industrial gears, software development, power supply systems, debarking equipment and wastewater management with equal enthusiasm. I’m sure you know what happens when someone is enthusiastic about something. They give 110% of themselves to make it work.
Hiring me will help you start a dialogue with your audience. As this page’s headline says, I write simple, clear marketing text. Marketing without marketingese and the buzzword-infested corporate BS that’s all too common. Plus always taking into account the WIIFM—What’s In It For Me—that is the only thing the viewer of your message is interested in. Far too many companies just blow their own horn with total disregard for what the audience actually wants to get to know. By the way, dialogue is not limited to social media. You’d be surprised how even a simple brochure can “talk” instead of “declaring”…
You get top agency quality without breaking the bank. I have had the good fortune to work with agencies and companies who require nothing short of top quality. Add to that a freelancer’s overheads, only a fraction of the big agencies’, and you’ll see the cost advantage you can get without compromising quality.
Keyword: flexibility. You can hire me for a one-off project or have me by your side on a retainer, as an instructor, reviewer and trainer. As many of my clients will testify, I will put in a tremendous amount of extra effort if that’s what the situation calls for.
You get access to a network of experts in other areas of marketing. I work with web designers, visual designers, market researchers, content management system developers and many other professionals whose talent is at your disposal if you wish.
I’m your one-stop shop for material in six languages. I write fluent English and Finnish, and can provide you with excellent German, Swedish, Estonian and Russian copy through my language partners. Even so, I’ll be the only person you ever need to deal with and I take full responsibility. Who else can deliver your marketing materials in six languages?
For more than 20 years, I have helped create simple, clear marketing messages for business-to-business companies. I have prepared communication plans and written successful copy for businesses both nosediving and soaring. Based on my experience in a variety of industries, I’m quick to understand your brand, product or service, and the challenges you’re facing.
Kimmo is a real professional who knows—and finds out—how to summarize the essential in easy-to-understand language, also when the input is less consistent.
—Päivi Suhonen, Product Manager, Tieto Finland Value Networks
You’ll get the most out of me if you want to sell a technical or system solution in human-readable language to professionals. Even something “unsexy” like particleboard or quarry equipment or machine tool maintenance services. What is your product like?
Where do I come from?
After getting my translator’s degree, my first job was with a carpet and rug manufacturer in central Finland who was looking for language talent to help them increase their business to continental Europe. I worked with the company for two years during which time I also educated myself in export marketing & sales at the Finnish Marketing Institute. My input increased the proportion of exports from 15 to 38 per cent of the company’s turnover.
Looking for bigger challenges, I then got a sales position with Finnair, the Finnish national airline, where I worked mainly with travel agencies and large corporate accounts. I participated in several in-company training programmes in sales. On the job I did a fair bit of direct mail and found it efficient.
One day in early 1985, I received a phone call from Anderson & Lembke, the then top business-to-business advertising agency in Finland, sometimes called “the university of copywriters”. (You may know them from the UK or US.) They were looking for fresh talent, preferably people with previous sales experience. Thanks to my background in export sales with large customers—and, of course, my writing talent—, I was chosen. That’s how I got into marketing communication, which I have been busy with ever since.
During the next 10 years, I worked as an industrial copywriter on the agency side and on the client side, in advertising and in PR, until in 1996 I was ready to start my own B2B copywriting business. Based in Estonia since 2005, I work for industrial clients everywhere who want to market their products or services in English-speaking markets or in the Nordic countries.
What do you want to sell?
Oops, almost forgot: take a look at my blog, too!