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Be smarter than your competitors.
They talk only about themselves—we, our and us all the way. They use industry jargon and convoluted sentences. Because it supposedly gives a knowledgeable air.
You know what companies and people grapple with. You help make their lives easier. You think of them as you instead of our customer. You talk to them in simple, friendly, everyday language.
Change your mindset. I'll help you create your materials to reflect it.
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